How Advertisements Hold Up Against Customer Reviews

Have you ever watched an advertisement and liked what you saw, only to make the purchase and find yourself really, really disappointed with the results? I have: and on more than one occasion. I cannot begin to describe how much deceptive advertising sucks, especially when a product or service is expensive. Advertising is everywhere and it is extremely intrusive, and in the process of keeping their products and services ahead of the competition, companies resort to advertising agencies to appeal to as many people as possible. If there’s one thing I learned, it’s never to trust an emotionally manipulative advertisement that features a happy family, soft piano notes, and a dog. More likely than not, you will end up furiously typing your review and warning people IN CAPS to never buy the product because you’ve been scammed.

Here are some of my favorite too-good-to-be-true products/services/company ads and a comparison of how satisfied clients really are based on reviews from a simple Google search.

 

1. Tempur-Pedic

The Advertisement:

 

You have the usual: The happy family with cute kids and a puppy, a pregnant woman writhing on the mattress in pure bliss, and the requisite long-suffering but loving wife coping with her snoring husband. That, along with the low-key jingle and the breathy “Change your sleep, change your life” is enough to make you wonder just how good this mattress is and with the number of young couples in this ad, you would think it’s accessible, cheap, and fancy.

The Reality:

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Okay, so that may not be the worst. On good old Yelp, customers are actually likening their Tempur-Pedic to a torture device:

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There are literally hundreds of negative reviews for the mattress, and with the way some customers are describing it, it’s unbelievable that they haven’t destroyed theirs yet.

Do you think because one can cost up to $8,500?

2. Experian’s $1.00 Credit Score Scam

Experian offers a service where you can supposedly view your credit score for ONLY $1.00! I fell for the scam and signed up, and I deserve every single thing that happened to me next.

The Advertisement:

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Surprise one: The FICO score is for $4.99. Surprise two: A hidden charge of $36.00 the next day pops up for absolutely no reason. I found out the next day that it was a “one -time registration fee” you’re conveniently kept ignorant about. I went batshit and Googled the company. Then I congratulated myself on my stupidity.

The Reality:

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After waiting for 25 minutes on the telephone, an off-sourced, unintelligible representative who was clearly waiting for me to yell at him (experience!) calmly and repeatedly tries, and tries, and tries to persuade me to keep my membership after the seven-day trial. They removed the $36.00 charge if I agreed to become a member and pay only $10.00. I have since very gladly cancelled my membership – never again.

Bye Felicia.

3. Dish Network

If you don’t have Dish Network, you’re supposedly missing out on so much 

The Advertisement:

https://www.youtube.com/watch?v=Gf5Jtz25BdE

Look at those warm, wonderful family get-togethers where everyone looks just perfect watching TV! Is that how you look when you watch with your family? After you revel in the bad acting worse poor casting choices, take a look at the customer reviews for this gem of a corporation:

  The Reality:

2015-07-30 05.55.26

It just keeps getting worse for poor Dish.

2015-07-30 05.57.10

So I guess Dish Network is more like douche net? Whatever it is, at least it’s not bad as our final entry.

4. Absolutely Everything About Bank of America

https://www.youtube.com/watch?v=efAqCmKZDDI

You have to give it to them, there is sheer genius in this advertisement. It has so much filters, generations of family, war veterans, families, babies, even an impending divorce that my ovaries are gonna burst.

The Reality:

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Bank of America is so hated by its clients, it has earned the distinction of being the only organization in the list with not only a Facebook page like this:

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But also a Twitter account singing similar praises:

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Remember dear readers, doing your research is not only common sense, it can save you thousands of dollars and speaking to “Bill” from customer service. Stay tuned for part II !

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4 Responses

  1. Chantal says:

    It is crazy how misleading brands and products can be in their advertising! You would think building a long term solid customer would be more important than a quick sale but sadly this is not the case with some company’s! I found this post really interesting, thanks for sharing 🙂

    • Hiba Boutari says:

      Thank you Chantal! There are so many horrible examples that it is unbelievable some companies are allowed to operate 🙂

  2. Noaman Shatila says:

    Excellent job Hiba Boutari (Y) people MUST KNOW (be aware) about stuff like that.
    I surely did enjoy reading that post and i’m certain that anyone who’s going to read it will find it quiet interesting, in the end it’s all a matter of PERCEPTION.
    will be waiting for more to come 🙂
    keep it up.

    • Hiba Boutari says:

      Thanks for your message Noaman! I am so glad you liked the post and I hope you’ll enjoy the ones to come 🙂

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